Newsletters
 
E-FLO can be used to manage all your newsletter needs. You can use an 'Add to Mailing list' function on your website to add clients, send emails to clients compiled from E-FLO's E-commerce package, or upload clients to your mailing list from another source.
 
All newsletters you have sent are stored in an archive for you to refer back to, and at the same time you can access a list of all the clients/emails you sent each newsletter to.
 
Advanced tracking processes allow you to see in realtime who has actually read your newsletters. Additional functionality that will be added shortly will allow you to run reports on the effectiveness of your newsletters on bringing those users back to your website, as well as to track any sales improvements if you use E-FLO's E-commerce package.
 
You can have one or your website designers (or one of ours) design a newsletter template for you. This can then be uploaded by the designer and automatically added as one of your templates that you can use to create any number of newsletters from. If you prefer, you can design a newsletter yourself using a special editor that we provide you with.
 
Send newsletters to everyone in your mailing list, or choose a portion of your customers that are appropriate to receive the newsletter. For example, you may want to send a special offer to your best E-commerce customers, or tell customers that have purchased a specific product about a new accessory that is now available. You can also add E-commerce products directly into your newsletter, so that customers receiving the newsletter get a picture of the product (as well as price and other info as you specify) and a link to click straight through to the product on your website.
 
It is our intention to follow the strictest methods on the Internet to avoid SPAM emailing (SPAMHAUS: The Definition of Spam). As such we are keen to adopt a 'Confirmed Opt-In' policy, that requires users to request being added to your mailing list, and then to confirm this by clicking a confirmation link subsequently sent to them by email.  

E-FLO can completely manage this Double Opt-In process for you, and it is a process that will have the added benefit of ensuring that everyone on your mailing list is absolutely keen to receive your newsletter, and will make you much more appealing to advertisers.  

It should be your goal to build a loyal following of users who choose to be involved, and who grow an attachment to you and your brand. Confirmed Opt-In mailing lists have been shown to have much higher read/click-through/purchasing potential than lists using any less stringent selection criteria.  

Contact us for more information, view the Quick Tour as there is a page about newsletters, or register now and send a test newsletter for yourself.